The Internet is Endless and Full of Errors
//”Career Advice” Advice
Okay, I admit: I’m missing Game of Thrones and October is still a ways off. I am HUGE fan of the HBO show based on the books of George R.R. Martin, and I need a marathon soon. The title of this post is a riff on “The night is long and full of terrors” spoken by Melisandre of Asshai (Carice van Houten), close adviser to Stannis Baratheon (Stephen Dillane). And, boy, is she right. Bad things are on the way for so many characters, and if you watched it last season (spoiler alert), you’ll know that some major characters were, um, relieved of their lives. At least Melisande’s advice is accurate!
Beware of career advice on the Internet, as it’s not as reliable. I spend A LOT of time reviewing career blogs and hanging out on G+ Career Communities, Twitter, and LinkedIn, and many more sites, scouring columns, articles and websites for the latest info on all things career and job searching. Rest assured, there are some career advisors out there that are truly subject matter experts. But, there are way too many sites that are dispensing absolute crap advice. Here’s few sites to avoid:
Resume Advice from Non-Native English Speakers
If you’re seeking advice on crafting a new, professional English language resume, please avoid advice sites where it’s obvious that the writer/advice giver is not an English speaker. Since you want your resume to be flawless and grammatically correct, do not take advice from career experts who can’t conjugate or construct correct sentences. I speak a little German, but there is no way I would ever write a resume advice blog IN German, for a German speaking audience. (Some of you may be picking apart my English language blogging abilities right now!)
Advice from Non-Experts
Copy writers, technical writers, coders, and logistics experts are not typically career experts. Yet, I find blogs from them offering career advice all the time! Seek out advice from: Recruiters, HR Managers, and career experts with backgrounds in interviewing and hiring people.
Stay away from any career website that wants something from you before they give you any advice. Don’t subscribe, or input a credit card number or your Social Security Number. If it’s a site that offers you 1,000’s of job postings, but you have to endlessly click through a bunch of pages, it’s a Pay Per Click site, devoid of actual job postings. I find these all the time in LinkedIn’s Groups, unfortunately. Also avoid the “squeeze” page career advice site, which is a website with a really, really long intro/sales letter with little to no info whatsoever, usually ending with a “purchase this first and you’ll get the advice later” offer.
I remember following a “career marketing” expert on Twitter, and her offer of a free ebook took me to a site that was a tedious, never ending sales page that wanted you to “upgrade” to the pro package level for a couple of hundred dollars, without offering one tiny piece of free advice. Another site offered a bunch of freebies, and as soon as I signed up, I received an email with the subject line: FINAL NOTICE. Geeze, really? They were offering me a final chance to purchase their guide for, you guessed it, a couple of hundred dollars. Unsubscribed 2 seconds later.
Let me just write what I think: there’s an endless supply of bullshi$ sites out there that give truly awful career advice. I read a blog post on interviewing the other day that said “recruiters don’t like over ambitious persons.” What?
Like I said, the Internet is Endless and Full of Errors!” Proceed with caution. Hopefully, you’ll find the light. At least you’re not going to lose your head!
A few sites I recommend wholeheartedly are: Career Rocketeer, The Career Sherpa, and The Undercover Recruiter, and The Savvy Intern.
If you want helpful, practical and easy to implement career advice from someone that’s hired over 400 people in her career, you can drop me an email at Kristi.Enigl@gmail.com or send me your career question below:
Everyday I hear from job seekers asking what they’re doing wrong and why they’re not getting interviews and job offers. There are any number of reasons why, of course, but I can tell you that in many cases the job seeker is off track. Finding a job – a good job with benefits – is damn hard work these days. Unemployment remains high even though the official numbers are getting better. Companies are slow to hire, and the hiring they are doing can stretch the interviewing/hiring process over months! I know of candidates having to endure 3 months of interviews.
What can you do to take a proactive approach to career management? The first, and most important thing to do is think differently about your job search. For many years, job seekers have turned to job postings (back in the day they were found in newspapers; today, it’s job boards on the Internet). A much more effective way of finding a good job is targeting companies first. Consider the way companies hire. These are 4 basic criteria:
1. The candidate can do the job
2. The candidate is perceived as a “good fit”
3. A job salary can be agreed upon
4. Will the candidate will stay on the job
There are other factors involved in hiring, but these are the primary focal points for the hiring manager. The way you can fulfill these 4 items to spend time researching companies and organizations that you believe there will be synchronicity.
Start by identify 20-40 firms that you think you’ll fit well. Look for them on LinkedIn, Glassdoor.com, or Google Search. Need ideas to find companies? Run a search for “top firms in (your career field)” to get started. Then do the research.
Next, look for connections to those firms. Use LinkedIn, Google+, Twitter, Branchout on Facebook. Once you find them, use INMAIL on LinkedIn to reach out them. Keep your message short and professional, and let them know that you’re interested in learning more about the culture of their firm. That’s a better approach than asking for a job or if you can email them your resume.
And, finally, don’t be afraid to use your smart phone for…phone calls! Try to make “warm” calls, to people you’ve been referred to, but, do not fear the “cold” call. They are not that scary, especially after the first 10!
The key to a successful job search these days is to be proactive! Do not upload, post, apply and then wait. It won’t work!
Have a job search question? Email it to me at Kristi.Enigl@gmail.com.
Things change. And, in the world of Career Management, they have changed A LOT. In the past three years, everything that you thought you knew about managing your career and job searching is out the window, and the new changes are vague and complicated. You used to have a résumé. Now, you need a “Brand”. You used to apply for jobs. Now, you have to use Social Media and engage to be considered. You used to answer job ads. Now, you must navigate the online process and Applicant Tracking System. For many people, especially folks that have worked at a job for years and years, the new rules are, uh, confusing. OK…they may be confusing for everyone. Here then, are a few tips to help you figure this out!
1. Résumés are Marketing Documents
In the old days, a résumé typically listed your entire work history and responsibilities. Not so today. Now, your résumé must be a document that markets your accomplishments to a specific job and company, and you need to update it each time you send it out. Keep the formatting simple, no matter what résumé samples you see on the Internet. HR likes them concise and plain.
2. Use a Career Brand
Back in the day, your qualifications were enough. Not anymore. You must have a “brand” to stand out in a crowded field. And, boy, is it crowded! Your brand is essentially your key strength or unique ability. Use branding statements and headlines such as: “Global Career Coach” or “AutoCAD Expert” on your résumé and social media profiles. Make sure to support your claim with quantified statements.
3. Social Media Rules
Yes, I hear you, you hate it. But, you need it! At the very least, spend some time over at Linked In and put up a professional profile, including a pro headshot. Most Hiring Managers and HR personnel find you and/or check you out on the Internet. That means, specifically, they type your name into Google and have a look-see. What pops up is your Online Brand. Make sure it’s consistent, and it represents you accurately. Also, be careful about commenting on blogs, and
check the Facebook vacation photos. Things never die on the Internet. Ever.
There is a lot more to career management these days, so I’ll do some more blogs on this topic down the road. If you need more info on wrangling your career, send me an email.