English: Data from April 2011 Editor Survey that lists Social Media activities (Photo credit: Wikipedia)
// Too Hot to Blog
I don’t know about you, but where I am it is hotter than hades! I can’t begin to think of a topic for this week’s blog, so, instead, I’m answering questions. Here we go:
Q: I have applied for lots of jobs online, but no responses yet, except a couple of immediate rejections, with little or no explanation. What’s up with that?
A: A recent study
just came out saying that job boards are a still significant source of hires, but the top hiring source remains referrals, and most companies are moving to Social Media for hiring. Job boards have a less than 2% success rate. If you apply online, use Simplyhired.com, Indeed.com, glassdoor.com
, or even Craig’s List
. Better yet, apply directly on the company’s website, which is much more effective. I recommend that you CALL before applying online, to make sure that the job is still open (ignore the “No Calls” plea), that they are not deep into interviews, and that the job is real in the first place. While you have HR on the phone, ask if you may send your resume to a person. If not, then you must use the ATS – Applicant Tracking System
, which you need to hit a 90% or higher match rate to get to the yes pile. Most firms use ATS to screen out 97% of submissions.
A: Update your status in the “Share an update” section. You can post a link to an interesting article, blog or news item that are of interest to your connections. This way, you are providing info AND driving traffic to your profile, which is the goal. Increasing your visibility, that is. You can use the Share an Update section to mention “you are looking for Sr. Project Manager position in Southern California” about once a week. Update every 3-4 days.
Q: Should I include my college graduation dates if they were 20+ years ago?
A: You can include it, or not. A résumé should only go back 10 to 15 years, max. It really is what you’re ok with, since there is so much age discrimination out there. But, it’s not like you can hide it! I can go both ways on this, so do whatever you are comfortable with. Just don’t lie about it!
Q: I am also wondering if I should do anything more with my Facebook page?
A: Yes. You should limit access to your personal FB pages, and have a “Fan” or business page, and it should highlight your professional career, with photos, links to projects, etc. Need help? I can do it, or you can type “tutorial for Facebook Fan Pages” into Google.
That works for everything!!
At the very least, update your current FB page, use the same (professional) photo on all of your social media sites, put a link to your Linked In, include your email and phone. You can search for jobs on FB, and follow companies on their pages…a great way to reach hiring managers and more effective than applying to jobs online. They have a job search site called BeKnown – which is awesome and better than job boards. You can join, just Google it. You can also follow recruiters that you find elsewhere (like Linked In). FB is HUGE so spend more time there than on the job boards.
That’s it. Don’t stop your job search because it’s summer, or your power is out, or you’re hot. I’m working, you can too!! Happy 4th of July, USA! Have a frosty one for me.
As always, contact me if you need help or a gratis resume review.