Things change. And, in the world of Career Management, they have changed A LOT. In the past three years, everything that you thought you knew about managing your career and job searching is out the window, and the new changes are vague and complicated. You used to have a résumé. Now, you need a “Brand”. You used to apply for jobs. Now, you have to use Social Media and engage to be considered. You used to answer job ads. Now, you must navigate the online process and Applicant Tracking System. For many people, especially folks that have worked at a job for years and years, the new rules are, uh, confusing. OK…they may be confusing for everyone. Here then, are a few tips to help you figure this out!
1. Résumés are Marketing Documents
In the old days, a résumé typically listed your entire work history and responsibilities. Not so today. Now, your résumé must be a document that markets your accomplishments to a specific job and company, and you need to update it each time you send it out. Keep the formatting simple, no matter what résumé samples you see on the Internet. HR likes them concise and plain.
2. Use a Career Brand
Back in the day, your qualifications were enough. Not anymore. You must have a “brand” to stand out in a crowded field. And, boy, is it crowded! Your brand is essentially your key strength or unique ability. Use branding statements and headlines such as: “Global Career Coach” or “AutoCAD Expert” on your résumé and social media profiles. Make sure to support your claim with quantified statements.
3. Social Media Rules
Yes, I hear you, you hate it. But, you need it! At the very least, spend some time over at Linked In and put up a professional profile, including a pro headshot. Most Hiring Managers and HR personnel find you and/or check you out on the Internet. That means, specifically, they type your name into Google and have a look-see. What pops up is your Online Brand. Make sure it’s consistent, and it represents you accurately. Also, be careful about commenting on blogs, and
check the Facebook vacation photos. Things never die on the Internet. Ever.
There is a lot more to career management these days, so I’ll do some more blogs on this topic down the road. If you need more info on wrangling your career, send me an email.