English: Logo from the television program The Big Bang Theory (Photo credit: Wikipedia)
I am a huge fan of the CBS sitcom ‘The Big Bang Theory’ (TBBT) produced and written by Bill Prady and Chuck Lorre. It is now in its 6th year, and enjoying humongous ratings, beating the venerable ‘American Idol’ (AI). In my opinion, that is such a GREAT turn of events. When you think about the premises of both TBBT and AI, they break down to how success and achievement is awarded in the US.
For example, the AI method is that you can achieve great success by getting a lucky break (through auditioning of course, and perceived talent). AI celebrates talent based on the contestants ability to sing and entertain, and TBBT posits that career success comes from studying, learning and academic achievement.
The “big prize” the characters are after on TBBT is a Nobel Prize and the prize the contestants are chasing on AI are record deals, money and fame. It is no doubt much harder to achieve a Nobel Prize; celebrity and fame are fairly easy to obtain, (Snooki, for example) and talent is not necessarily a requirement. Since both of these shows are watched by millions of young Americans, (demographically desirable 18-34 year olds) I believe that the better message to impart on youth is one of academic achievement and education. (I do believe that music and the arts are also an essential part of education and life; I just am not sure a TV show/singing contest is the best way to achieve a career in the arts).
Note that TBBT character (Penny) is an actress, or trying to be one, and is always low on cash and struggling with her career choice. Singing, acting and writing are REALLY tough careers. The competition (as shown in AI auditions) is huge! It is far better to make career decisions based on reality: mechanical engineers will always be in demand, but another singer or actor? Not so much.
Why TBBT is good for young Americans is because the writers have made being smart accessible, desirable and really funny. They have made science, astronomy, mechanical engineering, neuro and micro biology normal, everyday occupations. And, trust me on this, America needs its young people to get excited about science, technology, engineering and math (STEM) programs (and space exploration). American students regularly score poorly in worldwide measures of science and math. As a society, the US needs far more scientists and mathematicians than celebrities or singers.
That’s all I’m saying. Making science cool is so very hard to accomplish, and the talented writers and actors (see, I do like actors!) have really done an amazing job. Johhny Galecki, Jim Parsons, Simon Helberg, Kunal Nayyar, Melissa Rauch, Mayim Bialik, Kevin Sussman, and Kaley Cuoco are talented and deserving of all the accolades and awards they receive. And they’ll also be the first ones to tell you how “lucky” they are!
Need a career assessment to find your way to a fulfilling career in the sciences? Or music? Email your story to Kristi.Enigl@gmail.com for a complimentary career session!
Things change. And, in the world of Career Management, they have changed A LOT. In the past three years, everything that you thought you knew about managing your career and job searching is out the window, and the new changes are vague and complicated. You used to have a résumé. Now, you need a "Brand". You used to apply for jobs. Now, you have to use Social Media and engage to be considered. You used to answer job ads. Now, you must navigate the online process and Applicant Tracking System. For many people, especially folks that have worked at a job for years and years, the new rules are, uh, confusing. OK...they may be confusing for everyone. Here then, are a few tips to help you figure this out!
1. Résumés are Marketing Documents
In the old days, a résumé typically listed your entire work history and responsibilities. Not so today. Now, your résumé must be a document that markets your accomplishments to a specific job and company, and you need to update it each time you send it out. Keep the formatting simple, no matter what résumé samples you see on the Internet. HR likes them concise and plain.
2. Use a Career Brand
Back in the day, your qualifications were enough. Not anymore. You must have a "brand" to stand out in a crowded field. And, boy, is it crowded! Your brand is essentially your key strength or unique ability. Use branding statements and headlines such as: "Global Career Coach" or "AutoCAD Expert" on your résumé and social media profiles. Make sure to support your claim with quantified statements.
3. Social Media Rules
Yes, I hear you, you hate it. But, you need it! At the very least, spend some time over at Linked In and put up a professional profile, including a pro headshot. Most Hiring Managers and HR personnel find you and/or check you out on the Internet. That means, specifically, they type your name into Google and have a look-see. What pops up is your Online Brand. Make sure it's consistent, and it represents you accurately. Also, be careful about commenting on blogs, and
check the Facebook vacation photos. Things never die on the Internet. Ever.
There is a lot more to career management these days, so I'll do some more blogs on this topic down the road. If you need more info on wrangling your career, send me an email.